“Content is King” – and that’s every bit as true on social media as it is elsewhere in the world of information.

My twitter client of choice, HootSuite, has just added a new feature that makes it super-easy to share both photos and any kind of text file (pdf, doc, etc).  In the upper left-hand corner of your HootSuite screen is the box where you post your update.  Just below it, on the left, are two new icons – a camera and a note.  Click either one and it will open a window that lets you navigate to the folder on your computer where the file you want to share is stored.  This will embed an ow.ly link to that file, now stored on Hootsuite’s servers.

Tell me how you like this new tool!