People ask me all the time for strategies to promote their fan page.  A great one is to syndicate your fan page content to Twitter – the tutorial video below walks you through the steps.

You do have a little bit of control over what kinds of content gets syndicated and what doesn’t.  For example, you can de-select any one of five categories of content:  status updates, photos, links, notes and events.

When it syndicates the post to your Twitter account, not only does it post the update itself, but it also includes a unique URL that goes to that post.  From there, people can comment or click to go to your fan page.

This is also useful when you want to post an update that’s longer than 140 characters – which Twitter won’t allow you to do.  When you use this technique, the Tweet will be the first 100 or so characters of your update, with a link where they can read the rest of the update.